IKEA 'Playin' With My Friends' Advert

Representation;

Who is represented?
In this Ikea advert I think that children and family are represented.

How are they represented? 
Children are represented throughout this advert as the theme is colourful and childish. Also, there are many children in the advert, lots of childish toy costumes and the name of the advert is 'PLAYIN with my friends'.

Family is represented in this advert because at the end the scene changes in the mirror from children partying to a family sitting around the table as everyone has come together. This advert ends with 'GET EVERYONE TOGETHER THIS PARTY SEASON' which is what the advert has shown.